Our Mission

The Global Beauty Alliance is the authority and leading voice on the unique requirements of the multicultural beauty industry, benefiting those invested in this industry.

Our Principals

There are four principles that direct our activities and efforts:

  • One Voice – The GBA provides a collective voice for the multicultural beauty industry. It represents manufacturers, channel members and suppliers (of materials, services and media) who are invested in the industry. Their collective experience and knowledge reinforces accuracy and objectivity.
  • Information – The GBA provides a collective voice for the multicultural beauty industry. It represents manufacturers, channel members and suppliers (of materials, services and media) who are invested in the industry. Their collective experience and knowledge reinforces accuracy and objectivity.
  • Opportunities – The GBA presents opportunities for its member businesses to collaborate, network partner and work together for mutual gain.
  • Objectivity – The GBA is an objective form for those seeking insights, history and perspectives about the multicultural beauty care industry, domestically and abroad. The membership includes businesses that co-exist in the same marketplaces; their collective experiences and knowledge reinforces accuracy and objectivity.

The Global Beauty Alliance (GBA) was established by manufacturers, distributors, suppliers and communication professionals who are invested in the Beauty Industry.

Working together, these business leaders formed one voice that objectively portrays, describes and reports on the multicultural beauty industry.

  • The GBA provides services, information, education and shared resources for the member organizations. Its goal is to foster growth, development and expansion of the multicultural beauty industry. As the USA becomes increasingly more racially and culturally diverse, multicultural beauty needs will increase. The goal of the GBA is to foster growth, development and expansion of the multicultural beauty industry.
  • The Global Beauty Alliance was established in 2016 in the state of Georgia as a nonprofit corporation.